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February 11, 2013

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I perform consulting to larger pharmaceutical companies and have been involved in defining and developing new systems and processes to capture and report on the detail required by both state and federal mandates.

I have generally advised my clients to reduce the impact of new systems or processes by leveraging the additional data being collected for market analytics. In other words, making lemonade with the lemons. So while most companies see this as pure risk mitigation some are capitalizing on it as a means to finally gain something akin to a 360 degree view of their customers.

Quantifying the benefit may be difficult, but needless to say, it helps make swallowing the cost a little easier.

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